feasibility study for mini burger
Opening a burger restaurant on an area of 70 square meters, where the restaurant is divided into three sections (the storeroom, the kitchen, the counter, and a small hospitality area). As for the design of the restaurant, it will have a classic, youthful character. On the other hand, the restaurant’s dishes will be multiple and characterized by making fresh burger meat and introducing New varieties that will enter the markets forcefully.
Services provided
Providing burgers in many varieties to suit the needs of the consumer (meat, chicken).
Manufacture of burger meat and sell it fresh
Mechanism for providing services to customers
Customers can visit the restaurant and provide all restaurant-related services, including serving burger meals in the halls, preparing them for delivery, or selling fresh burger meat directly.
Preparing a small mobile grill through which an appointment can be booked in advance, so that the restaurant provides its services at the client’s location, such as (restaurants, hotels, companies, organizations, conferences, and seminars), where they are offered special prices and offers based on the provision of mobile services, which is a feature that does not exist in Any restaurant.
Using small-sized burgers for school students, where the sales employee can visit each school and make an offer for the students’ packages, for example, offering small-sized burgers with juices, and also marketing to companies with large quantities by providing the price of a full package.
You can order online or through various applications.
Project target groups
the society
For grilling purposes
For schools in case of large quantities
For seminars
Project features
Diversify the burgers into different sizes, and use meat burgers and chicken burgers
Selling burgers in large quantities at reasonable prices to restaurant owners, organizations, seminars, etc
Selling fresh burgers for grilling purposes (manufacturing)
Adding a mobile grill for the purposes of preparing fresh burgers for school students – seminars – and conferences (not legally specified).
To better clarify the advantages, we studied most of the burger restaurants that have high consumption by people, and to distinguish this, we found that burgers are diverse in terms of sizes, varieties, additional appetizers, marketing method, prices, and presentation method.
We will take each one in detail:
Sizes: The sizes of burgers vary according to the machine used to manufacture the burgers. Some are large, some are medium, some are small, and some are placed in two burgers. Therefore, when opening a restaurant, we must take into consideration the diversification of burger sizes.
Varieties: There are many types of burgers and their toppings. There are two basic types of burgers: meat and chicken. Therefore, both types will be used, taking into account their toppings and seasonings.
Additional appetizers: We will add round potatoes, regular potatoes, and various potatoes that are purchased ready-made from food merchants. To take matters in more detail, the additions are very important, from salad to drinks.
Marketing method: Electronic applications such as Talabat have now become very important for registering through it and other applications that meet marketing needs. Electronic and regular marketing will be used.
Prices: The burgers will be priced based on the operating costs incurred by the project, and a price will be determined that suits the needs.
Display method: Some burgers are displayed on wood, others on decorative trays, and some use special burger cartons in a beautiful and new style.
We will also use a mobile grill. Schools sometimes ask restaurants for meals for children at a cheap price or in private. It is possible to prepare a small mobile grill for this purpose without visits or affecting the credibility of the restaurant. There will also be cooperation with companies by adding free-time grilling in the open areas they have and with savings offers in exchange for a sum of money agreed upon with the companies. And also use the mobile grill in sports cities, parks, etc.
Marketing of the project
Register in all restaurant applications and pay for subscriptions to offers for electronic applications.
Using e-marketing on Facebook pages, using wonderful methods and designs.
Use regular marketing in the case of visits to schools, conference areas, training centers and organizations
Market entry strategy
In the first stages, we will maintain the stage of customers arriving or applying online through electronic applications, and after that, mobile grill services will be provided after a year of operation or less. Then after that, new branches will be opened in the same areas of Amman. We will take into consideration following the defense strategy and not entering into other governorates, but rather being satisfied with clients that will make a profit for us and pay the operating costs resulting from the project.
Additional notes
We will add the manufacture of burgers among the companies’ goals, with the aim of using a 3-phase industrial electric meter, not a commercial one. This would reduce electricity costs by more than 3 times the actual price.
The taste of the burger depends on the chef in the restaurant, not the feasibility study, and therefore a professional chef who is proficient in preparing burgers using new methods should be obtained.
Meat, potato, and other merchants rely on minimum quantities, thus providing additional space in the warehouse, or classifying and arranging the warehouse in a professional manner so that it accommodates all needs. The goal of this is that the more quantity we increase, the lower the price.
We will rely on purchasing an electric scooter and providing delivery services from the restaurant at low costs, taking into account the offers presented.
Burger pricing will be based on competitors taking into account operating costs
If the product is cheap or popular, a tax deduction can be taken from it
